Blog
Practical guides on MRR tracking, build in public, and growing a bootstrapped SaaS.
How to Calculate MRR from LemonSqueezy Without Lying to Yourself
A practical guide for indie hackers who use LemonSqueezy subscriptions and one-time sales. Learn how to calculate real MRR, normalize annual plans, and avoid mixing Merchant of Record payouts with recurring revenue.
Build in Public
How to Share Stripe Revenue Publicly Without Exposing Customer Data
A practical playbook for indie hackers who want to build in public with Stripe revenue numbers, but without leaking customer emails, invoices, or private business data.
Why Sharing Real Revenue Numbers Builds More Trust Than Any Marketing Copy
Indie hackers who share verified revenue numbers consistently outperform those who don't when it comes to audience growth and conversion rates. Here's the psychology behind it and how to do it without oversharing.
Guides
How to Calculate MRR from LemonSqueezy Without Lying to Yourself
A practical guide for indie hackers who use LemonSqueezy subscriptions and one-time sales. Learn how to calculate real MRR, normalize annual plans, and avoid mixing Merchant of Record payouts with recurring revenue.
How to Track Revenue Across Multiple Products (Stripe, Polar & LemonSqueezy)
Most indie hackers running multiple products waste hours reconciling Stripe dashboards, Polar accounts, and LemonSqueezy reports. Here's how to get one number that's actually correct.
How to Calculate MRR from Stripe (The Right Way)
Most indie hackers calculate MRR wrong. This guide shows the exact formula to normalize Stripe subscriptions — monthly, annual, and quarterly — into accurate MRR.
Tools
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